Proof Is In The Pudding – Direct Marketing Stats

Proof Is In The Pudding – Direct Marketing Stats

Direct marketing (online & offline) is so powerful and allows you the ability to reach your target audience in a timely and effective manner.  Below are some stats from the CM Council as proof of direct marketing power.

Direct Marketing produced $2.05 trillion in sales in 2012 – representing roughly 8.7% of US GDP. November 2013 1

“Traditional offline marketing,” which includes direct mailers, was a $93.6 billion industry in 2012. October 2013 2

Four-fifths (79 per cent) of consumers will act on direct mail immediately compared to only 45 per cent who say they deal with email straightaway. October 2013 3

Direct mail is the preferred channel for receiving marketing from local shops (51 per cent) and banks (48 per cent), while email is preferred for events and competitions (50 per cent each). October 2013 4

After dropping off in 2012 from exceptionally high levels in 2011, credit card direct mail solicitations headed higher again this year, up by 22 percent through June compared with the same time last year. August 20135

According to Winterberry Group, spending on direct mail in 2013 in the U.S. is expected to decline by 0.9% to $44.8 billion, while all direct and digital marketing is expected to rise by 5.9% to $137.2 billion. August 2013 6

Direct mail remains the largest single direct marketing expenditure, followed closely by teleservices at $41.2 billion. August 2013 7

Based on a survey of teenagers ages 13 to 18, found that most teens (79%) still like to consume their favorite TV content on their home television set. This is followed by 60% who prefer a theater, 59% who prefer Netflix, 53% who prefer Youtube, and 34% who prefer cable/satellite. July 2013 8

Contact frequencies dropped four per cent from 2012, as consumers received no more than two emails per month per brand on average, though conversion rates from email have risen above search by 60 per cent. July 2013 9

A study by the Direct Marketing Association (DMA) has revealed that marketing email volumes reached an all-time high during the first half of last year, with more than three million of the messages being sent monthly on average. July 2013 10

Sixty-six percent of U.S. consumers and 49% of U.S. marketers believe television commercials are significantly more important and effective than online advertisements. June 2013 11

Direct mail has a better response rate than email — 25 percent vs. 23 percent — but direct mail costs about 100 times as much according to the Harvard Business Review. June 2013 12

Direct mail — yes junk mail via snail mail — still reigns supreme, offering response rates of 1.1 to 1.4% versus 0.03% for email, 0.04% for Internet display ads, and 0.22% for paid search. May 2013 13

In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. May 2013 14

12% of direct marketers surveyed say they intend to decrease direct mail spend in 2013. May 2013 15

In 2012 the average response rate for direct mail was 4.4 percent for both business to business and business to consumer mailings, considerably higher than industry expectations. Envelope-sized direct mail letters achieve a 3.4 percent response rate when mailed to a house list, and a 1.28 percent response rate when mailed to a prospect list. April 2013 16

A recent Direct Mail Information Service report highlights that over three quarters of direct mail is opened by the recipients whilst 63% read the contents. April 2013 17

45% of marketers cite email as the channel they use most to connect with brands they trust, and 49% of non-smartphone consumers and 36% of smartphone consumers say the same. [However], marketers are much more likely to make a purchase after receiving an email (93%) than consumers (49%). February 2013 18

Forty-seven percent of digital and direct agencies and marketing companies plan to add staff in the first quarter. January 2013 19

Traditional marketing tactics are not dead. 74% of B2B marketers rate direct mail as very effective, while 72% say the same about live events and 71% call email marketing critical. January 2013 20

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