Embrace Everyone Who Walks Through Your Door And Have A Plan To Generate Loyal, Repeat Customers.
A big issue with dispensary's is alienating customers because they are not members. In many cases, the most desired products produced by a specific dispensary are not available to every customer. This hits to the heart of how you value your customers. Those who are members are given a higher value due to their commitment but those customers who choose not to become members, are being told they don’t matter as much.
The goal is to create long term, repeat, loyal customers who will promote your business via word of mouth advertising. Creating a clear divide between those who are members and those who shop regularly will clearly drive away more business than it brings in.