We’ve officially entered the Golden Age of the Internet, where Google is king and Amazon is queen, yet there are still many businesses that don’t have websites set up. Maybe the owners think they’re too small, just them and one or two employees, or perhaps their good or service isn’t really something that can be sold online.
While both may seem like valid points, the fact is that having a website for your business is an absolute essential, no matter what you’re selling or what service you provide. Not all people use the Internet simply for shopping. It’s also an invaluable research tool.
Open all day, every day
The best reason for having a site is the accessibility it provides. Even when your store is closed and your employees have gone home, your customers still have a way of finding out about you on their own time.
Make a positive first impression
Chances are many of your customers will first learn about your business from visiting your site, which then becomes your first opportunity to make a lasting, positive impression. A site that looks clean and is easy to navigate makes a big difference with consumers while a confusing one will drive them away.
Not all customers are sitting at home searching for a business on their laptops. Many are on the go, searching for a product or service on their phone or tablet, and if they can’t find you, then they’ll go to the person they can find: your competitor.
A responsive design site allows users to quickly pull up your information and get in contact with you wherever they are. These sites are designed to adjust to any screen size, whether it’s a browser, tablet or phone. Consumers won’t miss out on your important information.
Opportunity for lead generation and feedback
The goal of any advertising campaign is, at its core, to generate leads that will turn into customers. A webpage can help you get the right kinds of leads that will better help you connect with interested customers, rather than to just a large group of people.
Before the Internet, most people combed through the yellow pages when they needed to call a car mechanic or find a pet groomer. If you weren’t listed, then you probably weren’t credible. The Internet has taken this a step further. It’s no longer enough to be listed in Google search results. You need a webpage to prove that you’re a credible business.